The idea of Love Lana roots from the end-of-the-year gifts Lana gives her school friends with the tags always signing off with Love, Lana. From there, Love Lana became a part of Iris Events as a giveaways shop that enables customers to also seek suggestions and ideas for the perfect gift.

Love Lana is made up of various workshops for kids focused on enhancing various skills and artistry. It is used to encourage and spark kids' creativity and develop their confidence, independence, problem-solving skills and public speaking in the forms of exhibitions, presentations and bazaars. Workshops include arts, music, dance, cooking, baking, gardening and literature.

The branding mostly takes in a pink pastel mood with a stark splash of lime green, featuring Lana with a balloon alongside little sister, Ara.